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EISA CAMERA OF THE YEAR 2024-2025 Sony Alpha 9 III

Sony has achieved a technological breakthrough with the Alpha 9 III. It is the first photo camera to utilise a global shutter, in which all pixels are read out at once rather than line-by-line. This means that rolling-shutter distortions are a thing of the past. In addition, the camera can achieve a shutter speed of up to 1/80,000 sec and it is now possible to synchronise flash with all shutter speeds for the first time. Problems with flickering artificial light are also a thing of the past. In sports and action photography, the camera can shoot an unrivalled 120 frames per second in full resolution 24MP raw, complete with autofocus tracking. Furthermore, Pre-Capture allows users to capture the moment up to 1 sec before pressing the shutter button. The distortion-free global shutter also benefits filmmakers, who can look forward to recording 4K video at 60p (generated from 6K) and impressive 4K slow motion at 120p without a crop.