Tradition meets innovation. The collaboration between Lotus Cars and KEF Audio represents the convergence of two British excellence brands in their respective fields, merging cutting-edge automotive engineering with advanced audio technology. In Lotus Eletre, a full electric Hyper-SUV with a fantastic design, more than 900 hp in the ”R” version, interiors have been enhanced with audio systems specifically designed by KEF. The KEF Reference Audio System delivers in Lotus Eletre immersive 3D Sound through 23 speakers to satisfy the Dolby Atmos request featuring KEF Uni-Q driver and Uni-Core subwoofer technology. Designed to offer accurate and coherent sound for each of four seats in the Eletre, the 2160-watt KEF Reference Audio System it is perfectly integrated into the car interior. With Reference Audio System in Eletre, KEF and Lotus share a philosophy rooted in innovation, uncompromising quality, and a passion for performance, creating a partnership that promises to redefine the standards of luxury driving experiences.